Morton Schindel Dies: Producer Of Children Films, Hailed By Scholastic As “Pioneer”

Scholastic, Inc.

UPDATE with tribute video: Morton Schindel, founder of Weston Woods Studios which was Oscar-nominated for an animated short children’s film, died August 20 at age 98. Schindel produced more than 300 films and 450 recordings based on award-winning children’s books that are found in school and library collections worldwide. His films have been translated into more than 20 languages.

He actually developed the iconographic style of filmmaking, in which original artwork from an open book glides in front of a motion picture camera, giving the still imagery cinematic life. By moving the pictures at deliberate, controlled speeds, the camera captures the mood and action that the illustrator conveyed on the pages of the book. Mr. Schindel brought hundreds of award-winning children’s books into schools via film. See examples of his work here in this tribute video:

“Morton Schindel not only founded the art form and business of creating films  based on outstanding children’s books, he also helped generations of teachers and librarians understand how they could reach more children with these great stories through the medium of film, video and television,” said Richard Robinson, chairman, president and CEO of Scholastic. “He pioneered this important art form by working with hundreds of authors and illustrators including Maurice Sendak, William Steig and Robert McCloskey, winning their support by making creative films like Where the Wild Things AreBlueberries for Sal, Harold and the Purple Crayon, and The Amazing Bone, which adhered absolutely to the spirit and story of the original printed work.”

Born in Orange, NJ in 1918, Schindel moved to New York City after college and worked as a clerk in Stern’s Department Store. He first founded ELMOR Manufacturing Company, a machine shop, but ending up contracting tuberculosis and had to stop work to convalesce. In early 1950, he tried his hand at film, but the company he worked for, Teaching Films, went bankrupt and so he became an independent producer.

He was recruited to serve as Film Officer and Attaché in the U.S. Embassy in Ankara, Turkey a year later and then returned to Connecticut in 1953 to launch Weston Woods Studios. The company struggled in the early years, but in 1966, the federal government passed the Elementary and Secondary Education Act (ESEA) and the first school libraries were opened. After that, Weston Woods’ sales quadrupled virtually overnight.

The company soon gained prestige, receiving an Academy Award nomination for best animated short in 1984 for Doctor DeSoto, based on the children’s book of the same name by William Steig, and the Andrew Carnegie Medal for Excellence in Children’s Video in 1996 for Owen, based on the book of the same name by Kevin Henkes.

In 1996, Weston Woods Studios was acquired by Scholastic, the global children’s publishing, education and media company and Schindel stayed on as an advisor. Weston Woods produced more than 200 additional films based on the books of Scholastic and all publishers.

Produced by Paul Gagne, Linda Lee and three others who were on Schindel’s original team, these films have been honored with innumerable prizes including 15 Carnegie Medals awarded by the American Library Association for best video of the year based on a children’s book.

From 1982 to 2016, Schindel served as Chairman of the Board of Directors of the Weston Woods Institute, a non-profit organization for the support of innovative techniques for educational and cultural communications with children. At the age of 78, he founded Mediamobiles, Inc., a company that developed mobile multimedia learning environments.

He received many awards and honors during his lifetime, including The Regina Medal, awarded each year for a lifetime contribution to the field of children’s literature, the Distinguished Service Award from the Association of Education Technology, The Action for Children’s Television Hall of Fame Award and the American Libraries Services for Children Lifetime Achievement Award for “reaching children from the hills of Appalachia to the suburbs of Tokyo with books, films, stories and songs.” He also received the Distinguished Alumnus Award from Teachers College, Columbia University as the only graduate “who never earned a dime as a librarian or a classroom teacher,” but nonetheless became “a teacher to millions.”

Schindel graduated from the Wharton School of Finance at the University of Pennsylvania with a B.S. in Economics and received his Masters in Curriculum and Teaching at Columbia Teachers College.

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