Broadway Box Office Dips; ‘Hamilton’ & ‘Aladdin’ Among Trend-Buckers

Disney Theatrical Productions

Broadway box office for Week 11 ending August 7 was down 5.6% from the previous week to $24.1M, a drop in keeping with a trimmer roster (two productions — Fully Committed and Motown the Musical — had exited by the previous week). In all, attendance for the 25 shows was 225,907, a 6% fall of about 15,000 from the previous week.

Tourists were a boon to some shows, with both Aladdin (at the New Amsterdam) and Wicked (at the Gershwin) tacking on an extra, ninth performance for the week, the former grossing $1.8M and the latter just a pinch under $2M. Each show played to houses at least 93% full, on average.

The cast of Hamilton

The at-or-near standing-room-only productions included Hamilton ($2M at the Richard Rodgers), Les Miserables ($1M at the Imperial), The Book of Mormon ($1.3M at the Eugene O’Neill), and The Lion King ($2.3M at the Minskoff). Cats, Matilda, School of Rock, The Color Purple, Waitress and Wicked all did well, playing to houses with at least 90% of seats filled.

Productions struggling at least a bit in the heat included such long-runners as Jersey Boys and Kinky Boots, along with more recent arrivalsSomething Rotten, An Act of God, An American in Paris, Fiddler on the Roof, Finding Neverland, Fun Home and On Your Feet. Each grossed half or less of potential even when playing to decent-sized audiences — cheap tickets mostly the culprit. American in Paris and Fun Home, for just two examples, had average ticket prices around $75, compared with the overall Broadway average of $107.

Season to date, Broadway’s gross ticket sales are $296M, up about 7% from last year’s 277M, with attendance of 2.9M comparing favorably to last year’s 2.6M. All figures provided by trade group the Broadway League.

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