Shondaland Expands With Executive Hires In Production, Marketing & Branding


With its portfolio growing to five series, Shonda Rhimes and Betsy Beers’ Shondaland is staffing up in a big way, going from one staff executive to four with the hire of Sara Fischer as Head of Production, Kristen Andersen as VP Marketing and Communications and Sandie Bailey as Director of Branding and Engagement. This is the first time the ABC Studios-based Shondaland has had in-house executives in these areas. The trio, all of whom have worked on Shondaland shows, join the company’s VP Development Alison Eakle.

“Each of these women has truly made a huge impact on the success of our shows over the last several years,” said Rhimes. “As Shondaland continues to expand, I could not be more excited to officially welcome them into the family, where I know they will continue to help invent and invest in our brand.”

In her new role as Head of Production, Fischer will oversee all five series that are currently in production at Shondaland: Grey’s Anatomy, Scandal, How to Get Away with Murder, The Catch and the upcoming Still Star-Crossed. She also will manage production for all development and special projects for the company.

Fischer comes from ABC Studios, where she managed production of Shondaland shows as well as several other ABC Studios’ series including American Crime, Of Kings and Prophets and multiple ABCS pilots.

In the newly created position of VP Marketing and Communications, Andersen will oversee the marketing and publicity campaigns for the Shondaland brand. She also will manage talent relations efforts and philanthropic initiatives for the company.

Andersen previously served as Director of Publicity at ABC, where she worked on the launches of Scandal, How to Get Away with Murder, The Catch and The Muppets. She also managed publicity for several seasons of Grey’s Anatomy and Dancing with the Stars, among others.

As Director of Branding and Engagement, Bailey will manage the overall Shondaland brand. She will oversee all events and social media engagement for the company as well as the design, development and execution of all Shondaland merchandise.

Bailey spent the past five years working in the set-decorating department on Scandal. She has more than 20 years of experience managing events and interior decorating for multiple high-level clients.

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