Wanda Cinema Line Corporation, which has been in business with 3D licensor RealD since 2010, has just committed to equipping 5,600 screens throughout China with RealD’s projection technology. As part of the pact, Wanda will install no less than 4,000 new RealD 3D projection systems during the next four years in their theaters across the country. (Wanda already has done with with 1,600 of their screens).
The deal significantly expands the 3D footprint in China, which has the potential of becoming the world’s biggest 3D market. With this deal, RealD will expand to more than 32,000 screens in 72 countries worldwide. It’s currently at 28,000.
“China has steadily become the world’s most significant 3D market and the scale of this installation agreement signals an unprecedented commitment to the growth of 3D in this critically important entertainment region,” said Michael V. Lewis, CEO and Founder of RealD. “We are enormously proud of our partnership with Wanda Cinema Line.”
RealD was founded in 2003 and has offices in Beverly Hills, Boulder, Colorado; London, United Kingdom; Moscow, Russia; Shanghai, China; Hong Kong; Tokyo, Japan; and Rio de Janeiro, Brazil.