Nintendo Shares Soar On Success Of Augmented Reality Pokemon Game

Nintendo is worth $9 billion more today than it was on Thursday on the eyepopping success of Pokemon Go, an augmented reality version of the game introduced in 1995.

Nintendo shares appreciated 24.5% on the Tokyo exchange today, and are up more than 30% including Friday, following the release of the free-to-play app in the U.S., Australia, and New Zealand.  It’s the most-downloaded app at Apple’s iTunes.

Pokemon Go enables mobile users to look for and catch the game’s characters in real life local settings. Users pay small amounts for game addons.

A woman in rural Wyoming found the body of a dead man in a river while looking for Pokemon characters, USA Today reports.

Nintendo owns a third of the Pokemon Company, which owns the character rights, and has a stake in Niantic, a company that Google spun off last year that developed the new game.

Nintendo shares had been struggling prior to the new release; the price had fallen 24.3% in the 12 months up to Thursday. Its first mobile game, Miitomo, which was released in March, was seen as a disappointment. Wedbush Securities’ Michael Pachter said in April that “it is far from assured that its next games will prove to be popular or promising monetizers.”

This article was printed from https://deadline.com/2016/07/nintendo-shares-soar-success-augmented-reality-pokemon-go-1201784848/