WE tv has ordered six hourlong episodes of Dr. Miami, an unscripted series starring Miami plastic surgeon Dr. Michael Salzhauer, known for Snapchatting his procedures while they are happening.
Salzhauer has attracted millions of followers on Instagram, Twitter and particularly Snapchat, which he has used to “snap” in-progress surgical procedures, including breast augmentations, nose jobs and Brazilian butt lifts. The series is slated to premiere next year.
“We love this show because Dr. Salzhauer is a completely unique and authentic individual who is at the top of his profession and using social media in an innovative and powerful way,” said WE tv president Marc Juris. “Plastic-surgery shows have become a staple of unscripted TV, but a surgeon using Snapchat and other social platforms to literally bring fans into the operating room represents a bold and fresh twist that connects old and new media and will give us additional opportunities to attract and engage WE tv viewers.”
Dr. Miami is produced by 2C Media. Executive producers are Chris Sloan, Carla Kaufman Sloan, Tim Hamilton and Ross Breitenbach. Salzhauer is a co-executive producer, and David Stefanou and Kate Farrell exec produce for WE tv.
“I am thrilled to be a member of the WE tv family,” Salzhauer said. “I have always been a fan of their shows, and I’m so excited to open up my door and my patients to their viewers.”