Mashable Buys Film Fan Digital Destination CineFix

CineFix, a YouTube channel for film fans, has a new parent: Mashable bought the destination from Lloyd Braun’s Whalerock Industries for an undisclosed price, the companies said today.

The film site, which has more than 1.6 million subscribers on YouTube, is “a natural fit with Mashable’s focus on entertainment, technology, and influential geek culture,” Mashable Chief Content Officer Gregory Gittrich says.

CineFix has more than 1,200 videos and franchises including Homemade Movies, Things You Didn’t Know, and What’s the Difference? Gittrich says his company plans to “provide more production resources and distribution to CineFix to support its already successful slate of series.” It also will build CineFix’s presence on social media platforms including Facebook and Twitter.

The goal, the companies say, is to “create new opportunities for Mashable’s brand partners to work hand in hand with deeply engaged movie geeks through new branded content produced through Mashable Studios.”

Mashable Chief Strategy Officer Adam Ostrow says the deal will help to expand his operation’s “video capabilities both organically and through strategic partnerships.”

The company raised $15 million in Series C funding this year from Turner and other backers. It has partnerships with Bravo and Telemundo, and distribution deals with Amazon Video Direct, Apple TV, Verizon’s Go90 and Watchable.

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