Hulu continues its aggressive push in the kids programming arena, looking to gain ground on its competitors in the streaming space, Netflix and Amazon, who both have established a strong kids foothold. On the heels of Hulu’s deal with NBCU for the popular Curious George franchise, the streaming service has hammered out a pact with another of its co-owners for kids-oriented programming. Marking their biggest kids programming deal to date, Hulu and Disney-ABC Television Group have inked an exclusive licensing agreement that gives Hulu exclusive SVOD rights to top kids titles from Disney Channel, Disney Junior and Disney XD.
Under the agreement, Hulu will become the exclusive subscription video-on-demand home to a total of seven programs, including all past season episodes of the Disney Channel’s hit spy comedy K.C. Undercover starring Zendaya, as well as Disney XD’s highly-rated animated series Gravity Falls and Star vs. The Forces of Evil. Hulu also acquires the exclusive SVOD rights to all episodes of former Disney Channel series Dog With A Blog and Austin & Ally.
Additionally, the agreement includes the exclusive SVOD rights to a catalog of programming from Disney Junior, including Sheriff Callie’s Wild West and Henry Hugglemonster. All will be available for streaming on Hulu later this month, and subsequent seasons will be available in their entirety after the last episode of each season airs.
“As our biggest content licensing agreement with the Disney brand, this deal further demonstrates our commitment to offering popular, high-quality kids programming on Hulu,” said Craig Erwich, SVP, Head of Content, Hulu. “These new SVOD exclusive Disney titles mark yet another way Hulu is building an irresistible content destination for families.”
In addition to full seasons of library programming for kids, over 20 Disney Channel Original Movies will become available to stream on Hulu for the first time ever. The new titles join Disney Junior’s animated series Doc McStuffins and Bunnytown, already available on Hulu.