EXCLUSIVE: Mariah Carey is returning to the Hallmark Channel fold, inking a three-picture deal with the network to develop, executive produce, direct and co-star in a trio of original movies and compose and produce an original song for each. The first pic in the two-year pact is slated to premiere during the channel’s 2017 Countdown to Valentine’s Day programming event.
Carey and Hallmark teamed on December’s original movie A Christmas Melody, in which the multiple Grammy winner starred and made her directorial debut. It drew 3.9 million viewers. She also has the network’s most-watched holiday special to her credit: the same month’s Mariah Carey’s Merriest Christmas musical event. Both were part of Hallmark’s Countdown to Christmas block and came as Hallmark Channel sponsored her sold-out Christmas concerts at New York City’s Beacon Theatre.
“We are honored to continue our collaboration with the multi-talented Mariah Carey,” said Michelle Vicary, EVP Programming at Crown Media Family Networks. “It’s rare to work with a talent who can produce, direct, star and also compose original music for a project, and we know she will deliver for our viewers once again.”
Carey also has her E! docuseries Mariah’s World bowing in the fall on E! which follows her on her international tour.
Carey is producing the original movies with Stella Bulochnikov under Magic Carpet Productions. She is repped by UTA, manager Bulochnikov, BWR and Ziffren Law.