Deadline’s The Contenders Emmys Video: ‘Superstore’ Gives Emmy Winner America Ferrera The Chance To Produce Some Big Laughs

Deadline

As part of NBC Universal’s presentation at Deadline’s all day Emmys Contenders event last month at the DGA, I got to sit down and talk with star and producer America Ferrera about her new The Contenders Emmys - 630x423NBC comedy series , Superstore which was recently picked up for a second season. With former The Office writer  Justin Spitzer along as a creative force, Superstore , set in a Target-like department store , is aiming to become the successor to The Office as the go-to workplace comedy on TV.  In our conversation Ferrera and I talk about Spitzer’s writing,  the idea of seeing the  workplace through the eyes of an average American, the tricky line of doing broad comedy that it also character-driven  , and the key component of true diversity in the casting of the show. Ferrera also  talks about how the series is allowing her to stretch as a producer and be part of the conversation in how the show gets shaped. For the role she also attempted to do actual research in a real Target store but was quickly found out when she went “undercover”.  To see my talk with this Emmy winning star as she spoke in front of a packed crowd of TV Academy members just click on the link above.

This article was printed from https://deadline.com/2016/05/deadlines-the-contenders-emmys-video-superstore-america-ferrera-eva-longoria-1201752127/