The Sunday season premieres of E!’s Keeping Up With the Kardashians and #RichKids of Beverly Hills saw significant ratings gains in Live+3 from previous seasons. The 9 PM Season 12 premiere of Kardashians was up 4% vs its Season 11 average and up 8% vs its Season 11 finale in L3, while the Season 4 10 PM premiere of #RichKids was up 22% vs its Season 3 premiere and up 29% vs its Season 3 average.
Keeping Up With the Kardashians‘ Season 12 premiere pulled in 3.2 million total viewers and 2.0 in adults 18-49 in L+3. #RichKids had 1.2 million total viewers and 720,000 in the demo.
Keeping Up With the Kardashians won the night with women 18-34, and was No. 2 for the night against ad-supported cable with women 18-49 and adults 18-34. #RichKids saw its highest-rated episode since September 4, 2014 in adults 18-49.