‘Angry Birds’ Get Happy With Day-And-Date China Bow

Rovio Animation’s The Angry Birds Movie just landed a May 20 debut date in China which means it will now drop in North America day and date. The film will be marketed and brought to the cinemas throughout the country by 1905 Pictures and will have its China premiere at the Beijing National Stadium “Bird’s Nest,” which hosted the 2008 Summer Olympics. China accepts only about 34 international films a year. This is a film based on the wildly popular mobile game which has also enjoyed great popularity in the Middle Kingdom.

“We couldn’t be more proud to bring The Angry Birds Movie to China as well as to the rest of the world. It speaks very strongly to the continued popularity of the ‘Angry Birds’ global brand and the quality and appeal of (the film),” said Tommy Korpinen, President, Rovio Animation. This is the company’s first fully-produced film. “The Chinese government manages the number of international releases in the market and there is a rigorous process to get a movie approved for release. We are very pleased to have secured a release slot and a great date for May 20th.”

The Columbia Pictures/Rovio Animation film is directed by Fergal Reilly and Clay Kaytis and produced by John Cohen and Catherine Winder.  The screenplay is by Jon Vitti, and executive produced by Mikael Hed and David Maisel.

To be able to bow in China is a big coup for the film which is being released domestically by Sony Pictures stateside. The film is being released internationally on May 12, eight days before the China release.

“It was so rewarding to go through the importing process with the movie and now we are ready for the whole country to see it.” said Li Yi, General Manager, 1905 Pictures. “It’s our great honor to work with Rovio to make this happen and with the existing fan base of the game, we hope to achieve great box office results.”

In the 3D animated comedy is set on an island populated entirely by happy, flightless birds – or almost entirely. In this paradise, Red (Jason Sudeikis) a bird with a temper problem, speedy Chuck (Josh Gad in his first animated role since Frozen), and the volatile Bomb (Danny McBride) have always been outsiders. But when the island is visited by mysterious green piggies, it’s up to these unlikely outcasts to figure out what the pigs are up to.

The voice cast also includes Maya Rudolph, Bill Hader, Peter Dinklage, Kate McKinnon, and Sean Penn, to name a few. Latin music sensation Romeo Santos, and country music superstar Blake Shelton, who co-writes and performs the original song in the film, entitled Friends. The film also features new music from Demi Lovato, Charli XCX, Matoma, and Steve Aoki.


This article was printed from https://deadline.com/2016/05/angry-birds-get-happy-with-day-and-date-china-bow-1201750001/