Yahoo Talks To Newfront Ad Buyers While Board Weighs Sale Options

Yahoo usually stages one of the splashiest Newfront presentations among the digital video companies hoping to attract ad dollars. But with its board weighing buy out offers, it decided to hold a private event with advertisers this year — disclosing the main themes in a blog post by Chief Revenue Officer Lisa Utzschneider.

For what it’s worth, the internet company says it has “a focused strategy to bring the best short-form and live programming to our users, and opportunities for our advertisers.”

It pitched buyers on Yahoo News, and shows featuring Global News Anchor Katie Couric. They include The Katie Couric Interview and Cities Rising.

Yahoo Finance promoted its live event programming — which this weekend included a broadcast of the Berkshire Hathaway shareholders meeting, attracting 1.8 million streams. The company also is bullish on its weekday reports about the financial markets, and an upcoming offering: Pougue’s Basics: Money, where former New York Times tech columnist David Pogue will, as Yahoo describes it, use “his extensive tech knowledge to help viewers get more bang for their buck!”

Yahoo’s Lifestyle offerings include 60-second Style Hacks, Look At Me with Joe Zee, Brave New Beauty, and Superfan.

“But it’s not just about our programming,” Utzschneider  says. “We offer some of the best native and programmatic video solutions in the market via BrightRoll and Yahoo Gemini, our ad tech platforms. It’s the combination of Yahoo’s world-class content, technology and unique data that is critical for advertisers in 2016 and makes Yahoo an important partner.”

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