Johnny Weir To Debut Tweet-Powered Brooch At Kentucky Derby For NBC Sports


Johnny Weir, whose sartorial splendor sadly was missing from last weekend’s White House Correspondents Dinner, will return to NBC Sports’ coverage of the Kentucky Derby this year, wearing a Tweet-powered brooch, NBC Sports happily announced this morning. Weir has put his style to work for NBC Sports for the past two Kentucky Derby races, but was mostly known for the hate.  This year, NBC said, Weir literally will showcase the conversation on Twitter, wearing a tweet-powered brooch on his lapel in the shape of a small white horse. As more conversation is generated on Twitter around Johnny’s hat – NBC wants you to use the hashtag #WatchMeNeighNeigh – the faster the horse will gallop and illuminate. The brooch is engineered and designed by Viget, NBC Sports said this morning. NBC will broadcast the 142nd Run for the Roses this coming Saturday, May 7 at 4 PM ET.

Hat competition always has been a Kentucky Derby thing, and it surprised no one when Weir began winning that competition when he and Tara Lipinski began covering fashion at the race for NBC Sports in ’14. But last year, when the Olympian previously known as NBC’s figure skating analyst turned out at the White House Correspondents Dinner in an understated tiara, furry bow-tie, and short-cropped tux,  he also became Best Dressed at that year’s Nerd Prom:



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