Ben Silverman Sets Up First Post-Electus Project – Apple Series With Will.I.Am & Howard Owens

Image (1) apple-logo__120825004237-200x218.jpg for post 338550UPDATED: Ben Silverman is officially on his own. The Electus founder Silverman has departed the IAC company after a separation agreement was finalized and his ownership interest was bought out. He has made his first sale post-Electus, teaming with former associate Howard T. Owens and entrepreneur for for a reality series for Apple. It will chronicle the development of apps. 

Will.i.amImage (1) howardowens_20110429073417.jpg for post 714345Silverman and Owens worked closely together at Silverman’s previous production company, Reveille. The duo’s collaboration on the Apple series may be a precursor to a more formal relationship — there had been talk that Silverman and Owens may partner at A+E Networks, which is backing Owens’ production company Propagate Content.

Electus is being run by CEO Chris Grant and COO Drew Buckley. Grant will continue to oversee the company’s TV operation, which will include the scripted business that had been spearheaded by Silverman. Also shepherding the company’s scripted slate will be Elelctus’ VP scripted programming Sean Canino. John Pollak, president of Electus International, will work on finding foreign scripted formats to adapt for the US market, something the company has done with Silverman on such series as Jane the Virgin.

Apple has been testing the original programming waters for awhile, including interviewing high-level TV executives to spearhead original content operations. But despite the constant chatter, this is the first not-music-related original program officially confirmed by the tech giant.

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