BFI Inks Deal With Chinese Streaming Player iQIYI

The British Film Institute has struck a deal with iQIYI, one of China’s largest streaming platforms, to curate a selection of films for Chinese audience.  iQIYI, which has over 10 million paid subscribers across China –
is the BFI’s exclusive VOD partner in China for this BFI London Film Festival collection. At launch,
the BFI Collection for iQIYI includes 20 feature titles, a mixture of stand-out British indies and
world cinema, which have all premiered at the LFF. More titles are being added as the collection continues to develop, and the BFI is now looking to forge further such partnerships around the world.

“Online movie streaming transcends time and space to allow more Chinese movie fans to watch world-class films in real time,” said Yang Xianghua, iQIYI svp . “iQIYI is committed to providing the best streaming service for our users. BFI London Film Festival has movies with great variety, including full-length features, short features and documentaries. We are looking forward to further enhancing our cooperation with BFI in the future.

The films have been curated into four categories: Growing Pains, Foreign Adventures, Family Anecdotes and Social Perspectives. The partnership with iQIYI is the latest development in the BFI’s work in China.
The BFI has led a number of film industry trade delegations to China, bringing together leaders from
across the Chinese and British film sectors to foster creative collaboration and partnership.

Titles in the selection include Up In The Air, Captain Phillips and Wadjda.

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