DirecTV Tees Up The Masters Tournament For The Nation’s First Live 4K Broadcast

Here’s a factoid to keep in mind in case someone asks you to identify the first live 4K Ultra High Definition broadcast in the U.S. It will be DirecTV’s April 7-10 transmissions from the Masters Tournament at the Augusta National Golf Club.

“Golf’s premier event deserves the best viewing experience that 4K UHD on DirecTV provides,” AT&T Entertainment Group Chief Content Officer Dan York says.

It’s part of the AT&T subsidiary’s April launch of its DirecTV 4K Channel, which includes content from its Audience Network, and will be available to DirecTV Ultimate and Premiere subscribers.

But to watch the 4K presentations customers also need the company’s Genie HD DVR, and — of course — a 4K TV.

The live presentations will come from Augusta’s Amen Corner, which includes parts of the 11th, 12th and 13th holes. The feed will run from 10:30 AM. to 6 PM ET.

TV manufacturers are eager to sell 4K sets — which offer four times the video resolution of a conventional HDTV. But they’re caught up in the same kind of chicken-and-egg dilemma with content providers that they faced years ago with 3D TV.

DirecTV has seen its ability to offer 4K as a way to differentiate itself from most cable operators. The No. 1 satellite service has been offering some 4K content since late 2014, mostly via video on demand. Last year DirecTV said that it has the technological capacity to offer as many as 50 channels with 4K, but that there wasn’t enough content to make it worthwhile.

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