‘Better Call Saul’ Ratings Return Down Against Grammys; Viewership Steady With Season 1 Finale


The AMC series about the man who will become the slippery Saul Goodman was back on Monday for its second season and the results were unsurprisingly mixed for Better Call Saul.

With 2.57 million viewers and a 1.06 rating in the 18-49 demo, the drama’s sophomore opener was down 23% and 33% from its Monday time slot debut of a non-President’s Day February 9 last year. Unlike it’s 2015 Monday opener, the Vince Gilligan and Peter Gould created Breaking Bad prequel of sorts had not just a holiday to contend with but some heavy competition on broadcast with the declining but still ratings packing Grammy Awards on CBS this year.

However, finale-to-debut, Monday’s BCS was up a tad in viewership from its Season 1 ender of April 6 last year. That “Marco” episode drew in an audience of 2.53 million. In the key demo, the S2 debut was down from the S1 finale by 12%

Compared directly to its Season 1 premiere, which was on a Sunday, the February 15 Season 2 debut was always going to be down, significantly. The February 8 BCS S1 opener had 6.88 million viewers and a 3.4 rating. Unlike that cable record busting February 8 opener, the S2 start of BCS didn’t have the ratings Atlas rocket boosters of The Walking Dead as a lead-in.

Now, AMC like to deal in Live + 3 not Live + Same Day numbers so we’ll have to wait until early next week to hear from them on the BCS S2 start.

As a point of reference, with the 3-day digital time shifting viewing, the February 8 debut of BCS ended up with drew 9.8 million total viewers. That was a 42% jump from the Live + SD numbers. In delayed viewing, BCS’s opener had a 40% leap among the 18-49s to 6.1 million viewers, a cable record at the time. With 5.8 million in total viewers, the Monday February 9 airing was up 69% from its Live + SD numbers and rose 76% among the 18-49s to 3.6 million.

This article was printed from https://deadline.com/2016/02/better-call-saul-ratings-season-2-debut-1201703368/