NBC Nabs Most Demo Viewers During Iowa Caucus Week; ABC Snags Biggest Overall Crowd


ABC’s World News Tonight with David Muir took total viewers in a crazy week that included the Iowa caucuses on Monday, while NBC Nightly News with Lester Holt won the week in the new demo. Muir’s newscast edged out Holt’s by 44K viewers of all ages, marking his third total-haul victor of the past six weeks. But Holt’s newscast clocked 195K more 25-54 year olds than Muir’s last week.

CBS Evening News with Scott Pelley noted it was the only broadcast TV newscast to show growth in the news demo compared to same week last year.

Holt’s newscast copped 2.299M news demo viewers and 9.225M overall. Muir logged 2.104M news demo viewers and 9.269M viewers overall. Pelley’s crowd stood at 1.873M news demo viewers and 7.745M overall.

This article was printed from https://deadline.com/2016/02/nbcs-demo-viewer-win-week-of-iowa-caucus-abc-snags-biggest-overall-crowd-1201699019/