All3Media America is signaling a push in the original scripted arena with the appointment of former Lifetime executive Nina Lederman as EVP of Scripted Programming, the company’s first dedicated senior scripted executive. In the newly created role, Lederman will work with all the scripted businesses in the All3Media Group to expand the company’s scripted business in the U.S. She will report to All3Media America CEO Greg Lipstone, marking one of the first major executive hires for Lipstone since he took the reins of the company last fall.
The labels under the All3 umbrella include Bentley Productions (Midsomer Murders), Company Pictures (Wolf Hall, The White Queen), Lime Pictures (Hollyoaks), Lion Television, MME/filmpool (Cases Of Doubt), Neal Street Productions (Penny Dreadful), New Pictures (The Missing), Objective Productions (Toast of London), Seven Stories Productions, South Pacific Pictures (Go Girls), Studio Lambert.
All3Media America recently landed a series order for drama The Arrangement, produced by Objective Productions USA, at E!, and has several scripted projects in development at E!, A&E and Paramount TV.
“Finding the right executive to oversee the growth of All3’s scripted business in the U.S. has been one of the leading priorities for the company,” said Lipstone. “Nina is one of the smartest and most creative executives working in the industry and will undoubtedly be instrumental as we continue to build our scripted business alongside our already successful unscripted business.”
Lederman spent seven years at Lifetime, serving as SVP of Scripted Series Programming, until her departure last fall. There, she most recently developed the network’s praised new series UnREAL and supervised the development and production for the upcoming A&E drama Damien, which originated at Lifetime. Previously, she oversaw the development and production of Devious Maids and Witches of East End. Before joining Lifetime, Lederman held executive positions at NBC Studios, Michael Ovitz’s Artists Television Group, Flame Television and Joe Roth TV.