Israel’s Keshet Broadcasting Names New Development & Content Chief

Assaf Blecher has been appointed as VP Development and Content at Israel’s Keshet Broadcasting. The former Managing Director of Keshet DCP, will move from L.A. to take up the post at the company’s Tel Aviv headquarters in February. He will report to Keshet Media Group CEO, Avi Nir.

This follows on the departure of senior VP of content at Keshet Media Group Ran Telem. The exec had overseen content creation and development in the comedy and drama space with a focus towards international.

Blecher will be charged with the development of non-scripted content including game shows, entertainment and reality for the country’s leading commercial channel and for international clients.

Blecher was previously VP, Development and Programming for TV and Digital for dick clark productions and MD of Keshet DCP. There, he has managed programming and development for the JV. Projects are currently in development for the 2016 U.S. pilot season.


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