Keshet, Televisa In ‘Loaded’ Formats Pact; Fremantle, Telefe Team – NATPE Briefs

As NATPE gets into swing in Miami, Keshet International has signed a multi-year deal with Televisa in which the Mexico-based media giant will acquire rights to remake four scripted formats from KI over the next three years. The Spanish-language adaptations will be broadcast in Mexico, with Univision also holding rights to air the series in the U.S. The first series to be commissioned under the deal is Loaded, which Channel 4 recently said it was remaking for the UK. Jorge Aragon will produce alongside the in-house team at Televisa beginning this month. Loaded centers on four best friends who after years of intensive work realize their dream when the video game they developed sells millions of copies worldwide, making them overnight multi-millionaires. But their newfound wealth marks the start of an equally taxing journey to maintain their sanity and friendships. The format was also previously licensed by China’s Huace Group/Croton Media to be adapted for Chinese audiences. The original series was created by Muli Segev and Assaf Harel, and was produced by Keshet Broadcasting.

You-Will-Love-MeElsewhere, KI has acquired worldwide distribution rights outside China, Hong Kong and Macau, to Korean romantic comedy You Will Love Me. KI will launch format and finished tape rights at NATPE. During its run from October to December 2015, ratings for You Will Love Me peaked with a 140% increase on its launch number. A cable drama series, it follows the story of a pretty young girl with a big secret. In real life, Ji-Ho is inexperienced in love, but in the digital world, she is the hugely popular romance guru Dr Nova whose blog posts are followed by millions of advice-seekers. When Dr Nova unknowingly begins a makeover on her geeky and annoying neighbor, it threatens to uncover her digital alter-ego.

telefe-logoFremantleMedia says it is teaming with Argentina’s leading television network, Telefe, in a two-year co-development partnership covering entertainment/non-scripted formats for the Argentine and Latin American market. Based in Buenos Aires, the development team will include staff from both companies working to create original IP. Telefe will have exclusive rights on all new shows to broadcast on its network in Argentina and across Latin America. Fremantle will retain worldwide rights to the shows which will be sold by FremantleMedia International. This is the latest in a string of moves by Fremantle to co-develop new formats with local partners. Existing partnerships include deals with Shanghai Media Group’s BesTV and China Media Capital; and Denmark’s Skylark.

georgia brownIn other Fremantle news, the company has promoted Georgia Brown to EVP Global Scripted and Factual Content. This is a newly-created role that will position Brown to oversee acquisitions for FremantleMedia International and act as a link between FMI and its in-house production teams. The move emphasizes a focus on content acquisition and commercializing in-house scripted output. Brown joined Freemantle from Shine International where she was SVP of Acquisitions overseeing series including Beauty AndThe Geek, Broadchurch, Code Of A Killer, Masterchef and One Born Every Minute.

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