Chiefs-Texans NFL Wild Card Game Draws 25 Million Viewers

The NFL, ABC and ESPN scored big yesterday, with numbers for the Saturday afternoon Wild Card game between the Kansas City Chiefs and the Houston Texans averaging a 14.7 household US rating and 25,171,000 viewers (P2+), according to Nielsen fast nationals. The game, which the Chiefs took in a 30-0 win, was the third most-watched Saturday afternoon NFL Wild Card Game among total viewers in 17 years.

The numbers peaked among households between 5:30 and 6 p.m. ET with a 16.0 rating and among viewers from 6:30-7 p.m. with 27,841,000. The combined rating on both ESPN and ABC represents increases of 15 percent in household US rating and 13 percent in viewership, respectively, versus a year ago when ESPN televised the first NFL Playoff game in its 35-year history.

Saturday’s match-up was the first NFL game on ABC since Super Bowl XL in February 2006. According to Nielsen, the game delivered a combined 52.1 rating in Kansas City, and in Houston a combined 32.6 rating. The remaining top 10 metered markets included: Denver (24.0), Buffalo (22.6), Norfolk (22.0), Milwaukee (20.3), Cincinnati (20.1), Richmond-Petersburg (19.2), New Orleans and Albuquerque-Santa Fe (19.1), Indianapolis (18.5) and Philadelphia (18.4).

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