Dolly Parton’s ‘Coat Of Many Colors’ TV Movie Draws Solid Ratings For NBC


UPDATED WITH FINAL RATINGS: NBC quickly switched genres from last Thursday’s The Wiz Live! for the country-flavored TV movie Coat Of Many Colors based on Dolly Parton’s song and the country star’s upbringing in Tennessee that had inspired it. The film was never expected to do the numbers of The Wiz!, as it had a fraction of the budget and promotion and none of the big stars of the live musical. Still, Parton’s drawing power helped Coat Of Many Colors deliver respectable ratings: 13 million viewers and a 1.8 in adults 18-49 from 9-10 PM. It was the most watched movie on broadcast TV in 4.5 years, since CBS’ Jesse Stone: Innocence Lost (13.93 million in May 2011) and highest rated among 18-49 in nearly five years, since CBS’ The Lost Valentine (2.3 in January 2011).

Coat of Many Colors is the first in a series of NBC movies inspired by popular Dolly Parton songs which she is producing. Next off is Jolene. Leading to the movie, the Michael Buble Christmas special posted 7.3 million viewers and a 1.2 in 18-49.

Coat Of Many Colors propelled NBC to a nightly win in total viewers even with the inflation of the fast nationals for the CBS lineup due to local NFL preemptions. Before downward adjustments in the finals, The Big Bang Theory is at 4.0 18-49 rating and has a chance to end up on par with its most recent original (3.8). Life In Pieces is at 2.4 (1.8 for last original), Mom at 2.0 (1.7), 2 Broke Girls at 1.9 (1.7) and Elementary at 1.3 (0.9).

Fox’s Bones, which has been mired in profit-related lawsuits, ended its fall run with two back-to-back episodes drawing a 0.9 and 1.0 in 18-49. That was roughly on par with last week’s 1.0, though 0.9 would qualify as a Live+Same Day low. The CW’s The Vampire Diaries (0.5) was steady with last week while The Originals (0.4) was off by a tenth. ABC aired a Toy Story-themed lineup anchored by a rebroadcast of the animated movie (1.0).

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