‘Zoolander 2’ Trailer Scores Record Traffic For A Comedy Film In Its First Week

Paramount Pictures

Paramount Pictures reports that the  Zoolander 2 trailer was the hotstepper in its first week of release, racking up 52.5M views online; the most for any comedy trailer ever.

Zoolander 2‘s first week web traffic outstripped Dumb and Dumber To which clocked 49M views. It also beat the first week trailer clicks of 22 Jump Street, Hangover 3, Ride Along 2, Anchorman 2, and Trainwreck.

The sequel to the 2001 comedy opens on February 12 next year. Stiller reprises his role as the dimwitted Derek Zoolander along with Owen Wilson as rival model Hansel, and Will Ferrell as the notorious fashion mogul Mugatu. Derek and Hansel are hired by Interpol agent Valentina (Penelope Cruz) to investigate a death plot against the world’s most beautiful people, including Justin Bieber.

Also along for the ride are  Kristen Wiig, Fred Armisen, Milla Jovovich, Christine Taylor, Justin Theroux,  Kyle Mooney and Benedict Cumberbatch. Theroux, Stiller, Nick Stoller and John Hamburg wrote the sequel. Stiller, Stuart Cornfeld, Scott Rudin and Clayton Townsend are producing. Jeff Mann is executive producing.

The first Zoolander opened on Sept. 28, 2001 to $15.5M stateside, and finaled with a domestic take of $45.17M and a global gross of $60.8M.



This article was printed from https://deadline.com/2015/11/zoolander-2-trailer-record-traffic-comedy-film-1201641853/