Broadway Box Office Slumps But Bruce Willis’ Upticking ‘Misery’ Loves Company

Broadway’s brief mini-boom went bust last week, as the pre-Thanksgiving blues saw 15 shows drop $100K or more — in several cases a lot more — from the previous week. One sliver of moonlight fell on Misery, the Bruce Willis vehicle that opened to desultory reviews but still had a $78K spike, to $900K at the Shubert Organization-owned Broadhurst Theatre. That was a bit over 71 percent of gross potential at the theater, where 82 percent of the 1,176 seats were filled at each performance. And the Emilio and Gloria Estefan musical On Your Feet! was looking strong, up $37.4K to $1.3 million at the Nederlanders’ Marquis, where it’s playing to near-full houses.

ALLEGIANCE_BROADWAY_10_27_15_1469_as_Smart_Object-1_copyAmong the biggest dips during Week 26 of the 2015-2016 season, which ended Sunday, was China Doll, David Mamet’s latest adventure for Al Pacino, still in previews at the Shuberts’ Schoenfeld; it fell $177.2K to 92 percent of potential. The average price paid per ticket also fell, to $144.23. Andrew Lloyd Webber’s School Of Rock, still previewing at the Shuberts’ Winter Garden, was off an impressive $192K, about half its gross potential, and Something Rotten!, at Jujamcyn Theatres’ St. James, fell $178K to $675K, half its gross potential. Allegiance, the new musical starring an indefatigable George Takei and returning Miss Saigon star Lea Salonga, fell $162K at the Shuberts’ Longacre, where it took in just 44 percent of its $927.6K potential.

The producers of Dames At Sea were clearly reading the tea leaves this morning when they announced that show’s January 3 closing; last week at the Second Stage-owned Helen Hayes, the show took in 23 percent of its $557K potential and played to less-than-half-filled houses. At the Nederlanders’ Neil Simon, The  Illusionists, a Las Vegas-style magic revue returning in its sophomore effort, took in $595.6K, half its potential, with about 70 percent of the seats filled at an average ticket price of $87.27. Among the well-reviewed shows struggling to connect with audiences were the Deaf West revival of Spring Awakening, at the Nederlanders’ Brooks Atkinson, which hit 39 percent of its potential at $389K. Sylvia, which garnered great notices for Annaleigh Ashford in the shaggy title role, took in $317K, 35 percent of potential, at the Shuberts’ Cort Theatre. Lord Of The Dance: Dangerous Games at the Lyric may have seen the Riverdance bed run dry, taking in just $295K or 20 percent of potential.

Overall income from 38 shows was $26.9 million, a 5 percent drop from the tally the week before of $28.5 million, according to figures released by the trade group Broadway League.

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