Bruce Willis & Al Pacino Pump Up Broadway Box Office; Average Ticket For ‘China Doll’ Is $166.37

UPDATE 4:15 P.M.: With more numbers, below.

The stars have begun to align on Broadway and the big winners are new plays in the box-office ring: In one corner, Bruce Willis, making his Main Stem debut in William Goldman’s adaptation of Stephen King‘s thriller Misery. In the other corner, Al Pacino, bringing in a David Mamet premiere, China Doll.

Both shows are in previews at Shubert Organization-owned theaters: China Doll at the 1,069-seat Schoenfeld, where the first six outings took in $1 million or 12 percent above its gross potential of $957K. The show had an average per-ticket price of $166.37 — second only to The Book Of Mormon at $170.01. Misery is at the 1,182-seat Broadhurst, where the first four previews took in $623K, registering 4 percent above the $600K potential and an average per-ticket price of $134.63.

An Evening With Al Pacino At Eventim ApolloPacino, who proved with the 2012 revival of Mamet’s Glengarry Glen Ross that fans will follow him and pay top dollar even when the production is only so-so, comes with a top premium ticket price of $350. Willis, on the other hand, brings a more modest top premium ticket price of $297.

With eight shows previewing and one departure (Amazing Grace), the overall Broadway box office for Week 22 of the 2015-2016 season was up 8.5 percent for 34 shows, to $27.4 million, according to figures released by the trade group Broadway League.

Shows boasting significant improvement over the previous week included King Charles III, still previewing at the Shuberts’ Music Box, up $81.4K to $552K, and On Your Feet!, the new tuner about Gloria and Emilio Estefan, at the Nederlander Organization’s Marquis, up $192K with a full week of performances and hitting 63 percent of its $1.73 million gross potential. The Gin Game revival, starring James Earl Jones and Cicely Tyson, was up an impressive $102.2K to $447K at the Shuberts’ Golden Theatre.

A few shows slipped, among them: Disney’s Aladdin was off $57.3k but still managed to take in $1.5 million at the flagship New Amsterdam. Kinky Boots, at Jujamcyn’s Al Hirschfeld, was off $39.7K, and Wicked was down $99.6K at the Nederlanders’ Gershwin, while still ringing up $1.62 million.


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