Entertainment market research firm Screen Engine/ASI has hired three new executives. Christina Parish, who has worked at Nielsen Content, is joining as the Senior Vice President, Client Services for the firm’s TV division. Sylvia Ortiz-Moscato will be Screen Engine’s Vice President, Research Solutions and will oversee the company’s research teams. Laura Zilli is named the Vice President of Research Strategies.
At Nielsen Content, Parish managed key accounts and developed international TV and U.S. Spanish language practices. In addition to conducting diagnostic and marketing-focused pilot research, Parish has worked on series maintenance and re-commissioning studies, promo testing, market strategy, concept testing, scheduling research, and syndicated and custom program and brand tracking.
Previously Ortiz-Moscato was VP of the Multicultural division at Ipsos MediaCT where she designed, executed and provided insights on projects in the entertainment industry for general market, U.S. Hispanic and global initiatives. She has over 20 years of experience in the market research industry, canvassing media, entertainment and consumer goods. At Ipsos MediaCT her clients included Telemundo, HBO Latin America, A&E International, MTV and Discovery International.
Zilli, who carries a 25 year-plus background in movie and entertainment market research, comes to Screen Engine from Capstone Global Marketing & Research Group where she was chief marketing analyst focused on strategic market analysis related to brand imagery, consumer behavior, market segmentation, competitive analysis, online tracking research, and attitudinal assessments. She began her career as a research analyst at NRG (now Nielsen), where she worked on several film projects.