Warner Bros. is putting together a worldwide marketing push for its upcoming film Pan, which stars Hugh Jackman and Rooney Mara among others. The film, directed by Joe Wright and written by Jason Fuchs, bows internationally on September 24. The studio must be thanking its lucky stars for Jackman, Mara and co-star Levi Miller (among others) who are heavily promoting this film in multiple cities on a whirlwind press tour. So here are the planned events:
In London, Leicester Square is being transformed into Neverland with the take-over of its Gardens being opened to ticketed families for free on Saturday, September 19. There will be a number of family-oriented events, including stage shows. The following day, the square will be the site of the world premiere of the film with Jackman, Mara, Miller, co-star Garrett Hedlund and director Wright and writer Fuchs in attendance.
Similarly in Hong Kong, starting Friday and running through October 11, the city’s Times Square Mall will host an installation entitled “Every Legend Has A Beginning” which will feature a village, the Jolly Roger ship and a meet and greet with Jackman on Monday, September 28. Later that day, Jackman will also become the first international star to participate in the Chinese Mid Autumn Festival celebration in Hong Kong, the Fire Dragon Festival. As a special honor, Jackman will be asked to hold the Fire Dragon’s pearl in the parade.
On October 1, Jackman, Miller and Wright will fly to Tokyo for the film’s premiere, streamed live online from the Roppongi Hills Area at the Keyakizaka Complex, which will be transformed from stem to stern in the style of Neverland. The stars will be joined there by Japanese musical artist Seiko Matsuda before heading onto the Toho Cinemas to view the film, which opens across Japan on October 31.
Then on October 4, the principals board a plane and fly to New York for the U.S. premiere that night ahead of the film’s October 9 nationwide debut. Cast and filmmakers including Jackman, Miller, Mara, Hedlund, Wright and Fuchs will be in attendance at the Ziegfeld Theater.
In Mexico City on Tuesday, October 6, the trio of Jackman, Miller and Wright will attend the film’s Latin American premiere at the new Toreo Parque Central’s vast Cinepolis Complex. With designs inspired by the Neverland natives’ village, Mermaid Lagoon and the Jolly Roger, a special live drum performance will be part of one of the events. All of these iconic Neverland elements will remain at Toreo Parque until October 18, giving families the opportunity to visit this exhibition for 12 extra days.
Also, the film’s costumes will simultaneously be debuting in exhibits throughout Asia, Europe, Latin America and the U.S. Costume designer Jacqueline Durran’s creations for Jackman’s Blackbeard, Miller’s Peter, Hedlund’s Hook and Mara’s Tiger Lily will be showcased at or around the events in Hong Kong, at Times Square Mall; London; New York City; Madrid; and Mexico City. Added stops include Prague, Dubai, Athens and more, with exact locations and dates to be announced.
There will also be mall installations including Brazil, Italy, the UAE and beyond, plus an airship with the Jolly Roger hitting the skies above Germany at events in Hamburg and Frankfurt, plus many more Pan-themed activities worldwide.
According to RelishMix, Jackman is super social with 21.6M Facebook fans and 58M Twitter followers, so when he is ready to promote Pan, the audience is ready.
The international marketers at Warner Bros. must be exhausted.