UPDATE Monday afternoon: Brand has also set a West Coast premiere, on September 25 at the Arclight Hollywood.
Ignite Channel (Twinsters, Poached), which acquired Brand: A Second Coming after its subject tried to get the Russell Brand documenary pulled from last spring’s SXSW fest, has released the trailer and set a limited-run date beginning October 2 at New York’s Village East Cinema, with more screens to follow.
The film, helmed by two-time Sundance Grand Jury Prize winner Ondi Timoner (DIG!, We Live In Public), traces the rise, fall and possible resurrection of the high-living movie star-turned-comedian-turned-FX talk show host-turned dubious peoples’ activist. Interviewees along with the subject include his short-term wife Katy Perry, Oliver Stone, Mike Tyson, David Lynch, Noel Gallagher, Rosie O’Donnell, Simon Amstell, Stephen Merchant, Rosie Perez, Brand’s parents Barbara and Ron, Jonathan Ross and Daniel Pinchbeck. Brand (the Arthur remake, Rock Of Ages) and Timoner clashed over the film after the director wrested creative control and the subject was unhappy with the results.
Ignite describes the film this way: “Criticized for egomaniacal self-interest, Brand injects his madness in to the world and calls for revolution. He stays the course with an irreverent courage that inspires a new generation of activists to rise up against the ever-increasing world engorged in Consumerism.
Can Brand rise against the roar of criticism from the very system that built him? Does he have the fortitude, resilience and commitment to keep up the fight? Will he find true happiness which has eluded him since childhood? Brand: A Second Coming takes audiences behind the scenes of this wildly complex man for an intimate look at what drives Russell Brand as he continues to be the consummate disruptor.”