Seven Bucks Productions Names Brian Gewirtz Head Of TV Development

Dwayne Johnson and Dany Garcia’s Seven Bucks Productions is signaling a further TV expansion with the appointment writer-producer Brian Gewirtz as SVP of Development. Gewirtz, who has been working at the company as a creative consultant since 2013, will oversee the development of television content for Seven Bucks Productions, whose TV series portfolio includes the Johnson-starring breakout HBO comedy Ballers, recently renewed for a second season, as well as an unscripted series for USA and the upcoming Rock the Troops for Spike TV where Seven Bucks has a deal.


Gewirtz and Johnson have been creative collaborators for over 16 years, having first met in 1999 when Gerwitz was a writer with World Wrestling Entertainment and Johnson was one of WWE’s biggest stars. In 2002, Gewirtz became WWE’s youngest lead writer when he was named to the post on flagship Monday Night Raw. For over 15 years (11 as lead writer) Gewirtz oversaw the WWE’s creative department, helping Monday Night Raw become the longest running weekly episodic television program in the US and collaborating with Johnson on a number of memorable stints. The two continued to work together behind the scenes on Johnson’s television appearances, including on The Tonight Show, Saturday Night Live and the Academy Awards. Gewirtz, a 20-year TV veteran, began his career writing sitcoms for USA Network, NBC Universal, and Fox Family.

“Brian and I have had a saying for the last 15 years, every time we work together which is “Let’s knock this outta the park” and we’ve been lucky enough to hit a few bangers that are still sailing,” said Johnson. Added Garcia, “This is an exciting time for Seven Bucks and we’re thrilled to work with Brian to continue producing groundbreaking programming that speaks to a global audience.”

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