CNN’s Glen Campbell…I’ll Be Me took over as the most-watched CNN Films broadcast in the franchise’s history, clocking 2.76 million viewers in its Sunday 9 PM ET premiere. The docu, about Campbell’s life, music legacy and battle with Alzheimer’s disease, trounced its cable news competitors in overall audience and also finished first in the news demo, viewers 25-54, with 510,000 viewers.
Previously, CNN Films’ most watched docu had been Blackfish, which had opened with 1.356 million total viewers on October 24, 2013.
Glen Campbell…I’ll Be Me won first place in cable news for its time period on Sunday night for all three demos in its 9-10:45 PM ET premiere. MSNBC clocked 463K total viewers and 251K news-demo viewers; Fox News Channel logged 139K news demo viewers and 593K total viewers.
CNN’s Campbell docu also towered over its cable news competitors in the younger, 18-34 age bracket with 125K viewers, to MSNBC’s 48K and FNC’s 33K.
That said, I’ll Be Me was no match in the younger bracket for Blackfish, which still reigns as CNN Film’s best performer yet, with a whopping 471,000 viewers aged 18-34.
After its premiere, CNN immediately re-ran the docu and averaged 1.26M overall, and 268K in the news demo.
CNN telecast Glen Campbell…I’ll Be Me back-to-back on CNN/U.S. with limited commercial interruptions, sponsored by Eli Lilly and Company. Sister network, HLN, will encore the docu this Friday at 8 PM ET and the film will encore on CNN/U.S. on Saturday, July 4 at 9 PM ET.