AT&T Agrees To Provide Hulu Pay Service To Its Customers

Here’s the latest announcement of a Hulu distribution deal that doesn’t include basic information including price, launch date or a precise description of what’s being offered.

In this case, Hulu’s “subscription streaming service” — it’s no longer being called Hulu Plus — will serve as a VOD service for AT&T “later this year.” The telco’s video customers will be able to watch Hulu clips and shortform content through AT&T’s sites and apps. Those who subscribe to the broad offering will be linked out to Hulu when they want to watch a show.

Hulu Plus costs $7.99 a month, but AT&T and Hulu aren’t saying whether that also will be the price of the service they’re disclosing.

“We know that our customers want to be able to access video on multiple devices,” says Content Acquisition AVP Andrew Goodman. The deal will “expand our relationship with Hulu and make its innovative and vast video selections available to AT&T customers on multiple screens.” Hulu is owned by Comcast, Disney, and Fox.

Offerings will include current-season shows from “five of the six top broadcast networks” — CBS has its own platform, CBS All Access — and Hulu’s originals. It also has cable network programming from companies including Turner, Viacom and Fox and full libraries of Seinfeld, Empire, South Park, CSI, and Nashville.

Today’s deal follows similar, and similarly vague, announcements involving Hulu and Cablevision, Armstrong, Atlantic Broadband, Mediacom Communications, Midcontinent Communications, and WideOpenWest.

AT&T also has been beefing up its streaming offerings as it waits to hear whether the Justice Department and FCC will approve its deal to buy DirecTV. It has a joint venture, Otter Media, with Peter Chernin’s The Chernin Group. And the cable-like AT&T U-verse offers TV Everywhere streaming outside the home for about 200 channels, which it says is “more than any other cable provider.”

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