TV Land has promoted Brad Gardner to SVP of Development and Original Programming. Based in Los Angeles, Gardner will continue to oversee TV Land’s existing original series and development of new shows, reporting to TV Land’s EVP of Development and Original Programming Keith Cox.
Gardner joined TV Land in 2011 as VP of Development and Original Programming. Over the past four years, he shepherded the network’s first original scripted series, Hot in Cleveland, as well as it spinoff, The Soul Man, and The Exes.
“Brad’s innovative creative approach has helped make TV Land a new destination for high profile creators and has played an important role in bringing edgier, single-camera content such as the critically acclaimed Younger, and our upcoming new originals The Jim Gaffigan Show, Teachers and Impastor”– that are geared to attracting a younger audience for TV Land,” Cox said.
TV Land is undergoing a brand transformation with a push away from traditional multi-camera sitcoms to edgier, predominantly single-camera fare, with the network brass hoping to bring more urgency to the viewing of their shows. Gardner, who has been involved in the change of creative direction, marks the first major executive move at TV Land since the recent realignment at Viacom that saw the network being moved to the kids and family group headed by Nickelodeon chief Cyma Zarghami.
Before joining TV Land, Gardner worked for Hot In Cleveland and Soul Man producer Hazy Mills, the company of Sean Hayes and Todd Milliner.