The Masters Cards 26% Jump In Viewers & Rating For Final Round On CBS

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CBS hit the sweet spot with its Sunday coverage of The Masters from Augusta, GA. The final round of golf’s storied major tournament averaged 14 million viewers and an 8.7 rating in fast nationals, both up 26% from last year’s 11.1 million and 6.9. Sunday’s numbers were goosed by a big-name leaderboard that offset a near-runaway win by first-time Green Jacket claimant Jordan Spieth. The final round peaked with 17.7 million viewers and a 10.6 from 6:30-7 PM ET as Spieth was wrapping his four-shot win. The 21-year-old Texan, who tied for second at last year Masters, carded a 2-under 70 to tie the tournament’s 72-hole scoring mark that Tiger Woods set in 1997 with an 18-under 270. He also became the event’s first wire-t0-wire winner since Raymond Floyd in 1976 and its second-youngest champ behind Woods.

Speaking of Woods, he was among a slew of big names on the leaderboard going into the final round. CBS was thrilled to see Woods continue his comeback tied for fifth to start the day, though he faltered during the round. Three-time Masters champion Phil Mickelson finish tied for second with 2013 U.S. Open champ Justin Rose, and world No. 1 Rory McIlroy made a big Sunday charge to finish third.

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