Spring Break Boosts Broadway Box Office, `Honeymoon’ Over

By Patrick Hipes, Jeremy Gerard

UPDATE, 11 PM with corrected figures and more information throughout: With 13 shows in pre-Tony-deadline previews, one opening (Skylight) and one closing (Honeymoon In Vegas), the Broadway box office rose significantly over the combo Easter and Passover weekend, with the week ending Sunday grossing $29.5 million for 36 shows, compared with $28 million for 35 shows the week before, a 5% increase. The average ticket price hit triple digits at $100.40, up from $98.45 last week.

Among the notables in Week 45 of the season: Honeymoon In Vegas failed to generate the usual last-minute bump most shows get in their final week, falling $2,610 to less than 32% of its gross potential; it shuttered Sunday at the Nederlander Theatre after suffering losses exceeding $100,000 almost every week since previews began. Two big new musicals competing for attention — Finding Neverland and Something Rotten! — continued to improve during previews, to 79% and 55% of gross potential, respectively. But at just under $100, Neverland claimed double the average ticket price of Rotten.

The week’s lone official opening, Skylight, the David Hare revival starring Bill Nighy and Carey Mulligan, bowed at the Shubert-owned Golden to raves, though it is coming up a bit short of gross potential according to data compiled by the trade group Broadway League.

The Visit, the Chita Rivera and Roger Rees starrer by John Kander and Fred Ebb, with a book by Terrence McNally, had its first eight previews and took in $215K at the Shuberts’ Lyceum Theatre, 28% of its potential and filling 72% of the seats. The praised revival of Wendy Wasserstein’s Pulitzer winner The Heidi Chronicles, with Elisabeth Moss in the title role, continued to struggle, dropping $60K from the week before and playing to less than half-filled houses at the Shuberts’ Music Box.

Among the season newcomers, the SROs continued to be Fish In The Dark ($1.2 million, 115% of potential) and The Audience ($1.14 million, 198% of potential). The Book Of Mormon continues to command the highest average ticket price, at $173.42.

This article was printed from https://deadline.com/2015/04/broadway-box-office-easter-passover-honeymoon-in-vegas-1201405335/