‘Get Hard’ Grabs $1.8M Thursday, Beats Preview B.O. For Kevin Hart’s ‘Ride Along’

Warner Bros’ R-rated Will Ferrell-Kevin Hart comedy Get Hard had a great Thursday, grossing $1.8M. That figure beats the $1.1M generated by Hart’s Ride Along during its Thursday preview in January 2014. That film went on to make $41.5M over three days during its MLK weekend bow. In addition, Get Hard outstrips the $800K Thursday night posted by Hart’s The Wedding Ringer, which ultimately made $20.6M during this year’s MLK holiday weekend.

home 2DreamWorks Animation’s Home released by 20th Century Fox also was in good shape, grossing $650K from Thursday shows starting at 7 PM. The film will benefit from having 15% of K-12 schools being out today, per Rentrak Theatrical. Home beat the Thursday preview haul of last April’s Rio 2. which made $375K when 9% K-12 schools were out, and March 2013’s The Croods, which generated $200K when 13% of schools were out.

Both Home and Get Hard are looking at respective opening weekends in the low- to mid-$30Ms. Although industry tracking earlier in the week indicated that Get Hard had the edge over Home, the latter has the extra benefit of weekend matinees.

This article was printed from https://deadline.com/2015/03/get-hard-kevin-hart-will-ferrell-box-office-1201399851/