‘It Follows’ To Scare Up Business In 1,200 Theaters On Friday

David Robert Mitchell’s horror film It Follows has been such a sensation in its limited release over the last two weekends, that RADiUS and Dimension Films are now going wide with the film in 1,200 theaters. Originally, the film was scheduled for VOD this coming Friday, however, given its success the distributor has pushed its VOD and DVD release to later in the year after its stateside run.

It Follows will carve out a notch on the charts against wide entries Get Hard from Warner Bros. and Home from DreamWorks Amination/20th Century Fox

It Follows has made close to $600K to date. It opened on March 13 in four LA and New York theaters making $160K and racking up a per theater of $40K.  Its second weekend wasn’t shabby at all, with the horror film screaming up close to $11K per theater with $345K at 32 hubs. Not only do crowds love it, but critics as well with a 94% Rotten Tomatoes score.

In the film Maika Monroe plays Jay, a 19-year old girl, who after an innocent sexual encounter, is plagued by nightmarish visions.  She can’t shake the sensation that someone, or something, is following her.  As the threat closes in, Jay and her friends must somehow escape the horrors that are only a few steps behind.

Northern Lights Films, who has been behind such indie cult titles as The Brass Teapot and Matt Walsh’s directorial debut High Road, are producers on It Follows, along with Animal Kingdom (Short Term 12) and Two Flints (I’ll See You in My Dreams).

It Follows premiered last May in the Cannes Film Festival Critics Week sidebar where RADiUS acquired the title.

This article was printed from https://deadline.com/2015/03/it-follows-to-scare-up-business-in-1200-theaters-on-friday-1201398013/