Sling TV Plays For Gamers With Xbox One App As It Expands Channel Offerings

More changes this morning for Dish Network’s new $20 a month streaming service.

Sling TV just released an app so owners of Xbox One gaming consoles can subscribe. Those who have the Microsoft device and use Xbox Live can watch Sling TV for free for a month. In addition, the first 5,000 people who buy an Xbox One directly from Microsoft will have three months of free service.

Sling TV CEO Roger Lynch says the addition makes sense for his product, which targets young adults who want some pay TV services including ESPN, TNT, and TBS but don’t want to pay $80+ a month for the full bundle. Two thirds of  millennials “think of themselves as gamers, while nearly nine out of 10 watch live sports on TV,” he says. TruTV will air some of college basketball’s March Madness games.

Meanwhile, the service has some upgrades for gamers and non-gamers alike. Sling will add A&E, History, H2 and Lifetime to its core package by the end of this month.

It’s also splitting its “News & Info Extra” pack, which costs an extra $5 a month for people who wanted to watch Cooking Channel, DIY, Bloomberg TV and HLN. Sling now offers two services, each at an extra $5 a month:  “Lifestyle Extra” has truTV, Cooking Channel, DIY and WE tv — FYI and LMN will be added soon. There’s also a separate offering,  “World News Extra,” with Bloomberg TV, HLN, Euro News, France 24, NDTV 24/7, News 18 and Russia Today.

Those who currently subscribe to the “News & Info Extra” pack shouldn’t worry, at least not yet. They’ll continue to pay $5 and will receive both “Lifetime Extra” and “World News Extra.”

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