EXCLUSIVE: John Friedberg, EVP of International Sales and Distribution at QED, has just resigned the company which has been losing or laying executives over the past year. Friedberg oversaw sales and all aspects of the international distribution business for the company with responsibilities that crossed into production and finance. An email announcing his exit was sent by QED sales people on Wednesday.
His exit comes as no surprise. The company laid off a number of employees after the box office disappointment Sabotage. Subsequently, QED CEO Bill Block mapped out an exit strategy to start anew under Merced Media, a development, production and financing vehicle last fall with an “official” resignation coming last month.
Friedberg was one of the top executives at QED, instrumental in bringing equity to Rock the Kasbah, Texas Killing Fields and Alex Cross. He handled international sales on the Untitled Robert De Niro/Zac Efron Comedy and David Ayer’s critically acclaimed Fury with Brad Pitt. In addition, he help with sales on That Awkward Moment starring Zac Efron and Franny starring Richard Gere, Dakota Fanning and Theo James.
Friedberg was a well-thought-of executive who joined QED in 2006; he was promoted to VP of international sales in 2011 and then promoted again in 2o13.