Broadway Plotzes As Snow, Ice, Sleet Slow Box Office To A Crawl

The iceman cometh in spades last week, making it a field day for walk-ins (or sleigh-ins) even at some of Broadway’s biggest hits, as reflected in the week’s box office report. Only five of 25 shows on offer went SRO, and except for the Street-leading $165.80 average ticket price set by The Book Of Mormon, no-one was having to take out a second mortgage to see a show.

Image (1) Broadway-sign__121204013651-200x108.jpg for post 381725Aladdin, for example, filled every seat at Disney’s flagship New Amsterdam with an average ticket price of $83.86, hitting 89% of its $1.3 million gross potential. Helen Mirren’s continuing engagement as Queen Elizabeth in Peter Morgan’s The Audience remained a sell-out at the Schoenfeld while coming up a bit short in the grosses as well, taking in $862K versus its $1 million potential (it was also entertaining the critics, another box office depleter; they rewarded the show with ecstatic notices).

Not so fortunate was Larry David, whose Broadway debut as playwright and star got a drubbing from the Times and further shrugs and whines elsewhere. He’ll by crying all the way to the bank: At the Cort Theatre, Fish In The Dark hit the bull’s eye in terms of both attendance and cash register ($12 million and pocket change). The two head-scratchers continue to be major cash sink holes Honeymoon In Vegas (27% of potential at $310K and less than half-full houses at the Nederlander) and On The Town (26% of potential at $475K and more half-filled houses, at the Lyric.

Week 41 of the 2014-2015 season was only slightly down from the previous week (which was also lousy) according to figures released by the trade group Broadway League. Total box office was $18.3 million for 25 shows (last week was $18.6 million for 26 shows). With lots of contenders lining in to beat the Tony Awards deadline, things should start heating up just, like Mother Earth.

This article was printed from https://deadline.com/2015/03/broadway-box-office-larry-david-1201389049/