Epoxy, an online service that helps YouTube stars and multi-channel networks track and make money from their presence on other social media platforms, announced several big deals this morning, including with Fullscreen, AwesomenessTV, Broadband TV and Whistle Sports. The deals give the company a crucial position in the next stage of business building in the fast-evolving online-video space.
“YouTube is a massive force in online video but increasingly video creators and brands also need to be on Facebook, Twitter, Instagram and Vine,” said Epoxy CEO Juan Bruce. “We give creators the software to maximize engagement on each platform and networks the tools to take operations beyond YouTube. This is the future of video in a multi-platform world.”
Indeed, while multi-channel networks – collections of as many as tens of thousands of individual channels and creators on YouTube – were all the rage for budding online media empires a couple of years ago, most of those companies are now evolving into more broadly configured ventures, and are trying to figure out how to make money on huge new video platforms such as Facebook, Instagram and Twitter. Their most popular stars typically have big followings on many social-media sites that, unlike YouTube, don’t provide a share of ad revenues to creators who generate big audiences.
Epoxy, which launched last May from two former executives with Robert Downy Jr.’s Team Downey, is one of several relatively new digital tools trying to help companies turn their creators’ audiences on those other platforms into cash. By being able to track and quantify the audiences, and create and manage marketing campaigns to those audiences on behalf of creators and brands, Epoxy gives the online-video networks a chance to make money from them.
Epoxy also announced deals with The BPM Network, The DanceOn Network, GTChannel and INDMUSIC among others. All together, the networks represent far more than 100,000 YouTube channels, including many of the best known creators online in fashion, sports, music, dance and more.
Epoxy has raised more than $8 million from prominent venture-capital firms, including Time Warner Investments, Bertelsmann Digital Media Investments, Greycroft Partners, Upfront Ventures and Shari Redstone’s Advancit Capital. The company, at epoxy.tv, is headquartered in the Venice area of Los Angeles, in Dennis Hopper’s former compound near Abbot Kinney Boulevard.