The New England Patriots managed to hold and win in the last minute of a stirring Super Bowl, 28-24, to take its fourth NFL championship. Meanwhile, it’s looking like Budweiser won the Other Game, with the most-talked-about and shared ad, Lost Dog.
But given the sheer volume of trailers that Universal and NBC ran during the NBC telecast of the game and pre-game, it’s hard not to see them as winners too, especially given that iSpot.TV is naming ads for NBC’s The Voice and The Blacklist, and the newest trailer of Furious 7 as among the 10 most-talked-about spots of the game.
Below is the live blog written by Deadline’s Lisa de Moraes, David Lieberman and David Bloom before and during the game. You’ll be able to find links to all the trailers, many other videos and tweets by stars and others, plus their commentary about the Other Game. Read on for more.