A couple of years ago Turner’s networks TNT and TBS made news when they crashed the broadcasters annual Upfront Week in May as a signal they were just as much a player as the Big 4 when it came to advertising. Now Turner is bringing the rest of its crew with it, announcing today that Adult Swim, Boomerang, Cartoon Network, CNN, HLN, TBS, TNT, truTV and Turner Sports are joining forces for one Turner Upfront 2015 event. The presentation is set for May 13 at The Theater at Madison Square Garden.
This will be the first go-around at the Upfronts for the November hire of former Fox Chairman Kevin Reilly as President of TNT and TBS and Chief Creative Officer of Turner Entertainment — roles intended to take the place of departed Turner Entertainment Networks president Steve Koonin, who exited just before the Upfronts last year, and former TNT and TBS Programming president Michael Wright, who left in August.
“As a global leader in content spanning all platforms, we look forward to sharing our diverse portfolio of leading brands with the industry like never before,” said Turner Broadcasting President David Levy, who made the announcement today with Turner Broadcasting Sales president Donna Speciale.
In the recent past, Adult Swim was the only other Turner property to have a public face in New York during the week, with a post-Upfront party and usually a big guest or performer. That will continue, the network said today, with guests to be announced.