2ND UPDATE, 1:50 PM: The stage is all packed away, the final numbers are in and NBC’s Peter Pan Live! saw a small adjustment up while CBS’s NFL inflated primetime saw significant movement downward. The Neil Meron and Craig Zadan produced 3-hour live musical went up a tenth to 2.4/7 among adults 18-49. That’s 47% less than The Sound Of Music Live! drew in final nationals on December 5 last year. As for CBS’ schedule, Two and a Half Men (1.9/6), freshman The McCarthys (1.4/6) and Elementary (1.2/6) all went down sixth tenths. Sitcom Mom (2.0/6) fell 20% from its fast nationals result and 23% from its last original on November 20. The CW’s Reign (0.4/1) went down a tenth from its result of this morning to be even with its last new show two weeks ago.
UPDATE: 9:01 AM: As Peter Pan Live! took a dive from last year’s The Sound Of Music Live! in metered market results, it took even a bit more of a fall in fast nationals. With a 2.3/7 rating among adults 18-49, the Neil Meron and Craig Zadan produced 3-hour spectacle was down 50% from the Carrie Underwood fronted Von Trapp family tale of December 5, 2013, also produced by Meron and Zadan. Seeing drops of 33% and 39% in the demo and overall viewership from its first 30 minutes to its last half hour, the 8 – 11 PM Peter Pan Live! pulled in a total audience of 9.13 million. That’s just under half of 18.6 million who watched Sound Of Music Live! last year. Not surprisingly, Peter Pan also declined from last week’s NFL game on Thanksgiving Day. Fast nationals to fast nationals, the live musical was down 60% from the Seahawks vs 49ers game.
Of course, even with those declines, NBC had a rare very good Thursday. Peter Pan Live! gave the network its second most watched non-sports one since the ER finale of April 2 2009 and its second best demo result on the day since the multi-premiere night of September 22, 2001, in fact. Which means the Peacock won the night among the key demo. Right now, CBS won the night among total viewers with 9.53 million watching – though that could change.
With NFL preemption in Dallas and Chicago for the megamatch-up of the Cowboys and the Bears, CBS’ fast national results are quite tentative, at least until the final nationals later today. The game also ran on the NFL Network too. As it stands right now, the numbers are an encore of Big Bang Theory (2.3/8), then Mom (2.5/8), which is up 56% from last week. Two And A Half Men (2.5/7) is up 66% from its Thanksgiving Day broadcast, The McCarthys (2.0/6) is up 81% and Elementary (1.8/6) rose 50% from its November 27 show. Expect adjustments on all those results.
ABC’s only original of the night was the Season 3 premiere of The Taste (0.9/3) – and it wasn’t cooking. The culinary reality show, with Anthony Bourdain and Nigella Lawson among the judges, was down 31% from its Season 2 opener of January 2 this year. In fast nationals, that’s a series low tie for The Taste. Of course, while a competitive night, the last season premiere of The Taste didn’t have a much hyped live musical to go up against, did it?
On Fox, Bones (1.5/5) and limited series Gracepoint (0.9/3) were up 15% and a strong 29% from their last originals on November 20. The CW saw The Vampire Diaries (0.7/2) down 13% with lead-out Reign (0.5/1) up 67% from their last new shows on November 20.
PREVIOUS, 7:15 AM: If the early ratings results for last night’s Peter Pan Live! are any indication, Allison Williams and Christopher Walken are no Carrie Underwood. In metered market results, NBC’s 3-hour live performance of the boy who wouldn’t grow up garnered a 5.9/9.
That’s a dive of 46% from the 10.9/18 that Sound Of Music Live! delivered on December 5 last year to NBC. Last night’s highly promoted Peter Pan Live! also was down a strong 52% compared to the NFL on NBC on Thanksgiving Day last week. The Seattle Seahawks’ 19-2 primetime win over the San Francisco 49ers got a 12.5/25 in metered market results. In good news, last night’s MM result is up 111% from NBC’s season average of 2.8.
With Underwood and now former True Blood star Stephen Moyer fronting the Von Trapp saga and the first live TV musical since the Eisenhower era, the somewhat glitchy Sound Of Music Live! performance was a massive hit for the network last year. That success set the stage for last night’s broadcast, which was produced by Neil Meron and Craig Zadan and staged by Rob Ashford. Sound Of Music Live! ended up with a 4.6/13 rating among adults 18-49 and a total viewership of 18.5 million. As good as that was, Big Bang Theory actually ended up being the highest-rated show of the December 5, 2013 night with a 4.8/14. It should be noted that there was no original BBT on last night.
(UPDATE: 7:31: Statement from NBC Entertainment Chairman Bob Greenblatt on Peter Pan Live! ratings –
We’re very pleased with the Peter Pan ratings and it was a great night for NBC. We won every hour, which hasn’t happened on Thursday with entertainment programming since a year ago. I’m proud to be part of a company that takes chances and creates big events, and that’s exactly what we’re going to continue to do.
We didn’t expect to reach the same rating as The Sound of Music since that was the first live movie event of its kind in over 50 years. But the high wire act of Peter Pan was a joy for everyone involved and I take my hat off to Allison Williams, Christopher Walken, the entire company, and our incredible directors and producers for three months of the hardest work I’ve ever seen. I love these live events and we’re already working on putting the next one together.)
We’ll update with more ratings for Peter Pan Live! as they come in.