Co-host Al Roker may have deemed himself “not worthy” of KISS’ performance at the Macy’s Thanksgiving Day Parade yesterday but million did. Make that 22.6 million, according to Nielsen. While a huge number for NBC and bigger than any non-sports primetime broadcast this TV season so far, that audience is actually down 10% from last year.
The 2013 Parade pulled in 25.2 million viewers, the best the event has done in fast official ratings since 1987. The previous high viewershipwise was 2001’s 23.1 million. In fast officials this year’s parade got a 6.2 rating among adults 18-49, which was down 6% from 2013’s 6.6 results.