Selfie just joined its Tuesday companion, fellow new ABC comedy Manhattan Love Story, on the list of cancellations this season. ABC has opted not to order more episodes of Selfie beyond the initial 13. Unlike Manhattan Love Story, which was pulled effective immediately, Selfie will be on this coming Tuesday but its scheduling beyond that is unclear. Two original episodes of the series each logged an underwhelming 0.9 in 18-49 (Live+same day) this week. Another low-rated showing will likely trigger yanking from the schedule.
As I have pointed out a number of times, Selfie and Manhattan Love Story had the odds stacked against them by being scheduled in the Tuesday 8 PM hour — new series with no big marketable stars, no lead-in and little promotion. Selfie, which had higher pre-launch online awareness, probably because of its social media-friendly title, did better than Manhattan Love Story, but in the end, that wasn’t enough to keep it going.
Selfie‘s demise underscores the struggles for new comedy series this fall. Only one freshman comedy, ABC’s Black-ish, has received a full-season order so far this season vs. 8 new dramas. (New NBC comedy Marry Me was given a partial five-episode pickup.) There have been four comedy cancellations, NBC’s Bad Judge and A to Z and ABC’s Selfie and Manhattan Love Story, vs. no drama ones. Fox’s new comedy Mulaney saw its order trimmed and is all but certain to get cancelled after its freshman run. Ditto for CBS newbie The McCarthys.
Three of the four cancelled new half-hour series to date were romantic comedies, NBC’s A to Z and ABC’s Manhattan Love Story and Selfie, part of the glut in the genre this fall that may have contributed to the poor showing of all of them, including NBC’s Marry Me, which received a back order.