The Hunger Games franchise is still winning the game. The first day of advance-ticket sales for Lionsgate’s The Hunger Games: Mockingjay – Part 1 set a record, selling more than any other movie in 2014 so far, according to both Fandango and MovieTickets.com. Tickets went on sale yesterday, three weeks in advance of the film’s November 21 release. The previous advance sale record-holder this year for Fandango was also a Lionsgate film — Divergent.
MovieTickets.com also reported an advance ticket sales record for 2014 on Mockingjay, noting that it far exceeded the first-day advance sales of Guardians Of The Galaxy which opened to $93.4M in August. Mockingjay accounted for almost 70% of Fandango’s daily ticket sales yesterday and is the same percentage they reported for pre-sales for Catching Fire.
However, it must be noted that there were many more films in the marketplace during the the time Catching Fire went on sale last year. This Halloween weekend there is only one new film — Open Road’s Nightcrawler — and one re-rerelease, Saw.
The last Hunger Games installment opened over the Thanksgiving holiday in 2013 to a staggering $158M and went onto gross over $864M worldwide. Mockingjay was also voted by Fandango fans as the most anticipated movie of 2014. Sooo not surprising.