AMC Makes Concession To Fat Moviegoers

Last year at ShoWest, Sony Pictures Entertainment CEO Michael Lynton appealed to theater owners to introduce healthy foods at concession stands to combat obesity in kid moviegoers. This morning, Lynton lauded AMC for listening. Other chains are helping out by making fattening snacks, popcorn and soda so expensive it’s prohibitive expensive to buy them, kind of like cigarettes.

Sony Pictures Entertainment Chairman and Chief Executive Officer Michael Lynton today welcomed the announcement by AMC Theatres (AMC) that audiences will now be able to purchase “smart snack choices” at the company’s theaters.

“I applaud AMC for making healthier snacks available for theatergoers at concession stands around the country. I believe this will be good for business and for public health,” Lynton said.

In March, 2010, Lynton called on theater owners at ShoWest (now CinemaCon) to serve healthy food in addition to their traditional offerings. In his ShoWest remarks, Lynton said, “By bringing healthier snacks into your concession stands, you would be helping our country meet an urgent public health need. Taking this step is also great for audiences and for your business, because people want to see healthier foods in theaters, and when they do, they’ll buy them.”

Lynton announced last year that the Alliance for a Healthier Generation, a project of the William J. Clinton Foundation and the American Heart Association, had offered to advise theater owners on adding healthier snacks to their menus. AMC did work with the Alliance and said it “modeled AMC Smart MovieSnacks on the Alliance’s school competitive food and beverage guidelines, which the organization uses in its work that supports more than 11,000 U.S. schools.”

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