Bounce TV Unveiled, Will Target African-American Audiences

Bounce TV, which bills itself as the nation’s first over-the-air broadcast TV network designed exclusively for African-American audiences, announced today that it will launch in the fall via carriage on the digital signals of local stations. The 24/7 digital network plans to target the 25-54 demographic with a “mix of theatrical motion pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-net series and original programming.” It has signed multi-year licensing agreements with NBCUniversal Domestic Television Distribution for almost 200 films; Sony Pictures Television for almost 100 titles, Codeblack Entertainment for movies and documentaries; and Image Entertainment for more than 50 movies, docs and stage plays.

The network’s founders include Ambassador Andrew Young and Martin Luther King III. Rob Hardy and Will Packer, co-founders of Rainforest Films, will serve as chief content officer and chief strategy/marketing officer, respectively. Former Turner Broadcasting executives Ryan Glover and Jonathan Katz will serve as EVPs. “I am proud that our network will deliver free programming exclusively for our under-served community and be accessible to all homes around the country and not just those who pay for television,” Young said. “We look forward to Bounce TV entertaining African American viewers for many years to come.”

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